Big Fat Marketing Blog

$69 iPads a Big Whoops for Sears.com?

|  by Tim Parry

Sears.com accidentally sold 16GB iPads for $69 on its site last week, according to CNN. And one customer said she was shocked when Sears cancelled the order after it was approved and confirmed by the merchant and by PayPal. If you were the merchant ...

Cracker Barrel Does QR Codes Right

|  by Tim Parry

I wrote last week about Waffle House's QR code faux pas. Now I've got to write about a positive experience. I was at a family gathering in Virginia this weekend and decided I wasn't going to put work in the way. Then we all went to breakfast at a ...

Diapers.com Launches Site For “The Other Baby”

|  by Tim Parry

Quidsi's public relations people sent me an embargoed press release so, so long ago about the launch of its newest ecommerce site, Wag.com, that I forgot all about it until I fed my dogs this morning. According to their press release (which was ...

AARP Jumps into Online Music

|  by Larry Riggs

AARP has become the latest entity to offer music on its website, www.aarp.org, apparently in an attempt to interest their members in newer technology usually used by younger people. Last month, the venerable organization launched its free Internet ...

Emails That Make for Good Summer Reading

|  by Beth Negus Viveiros

Many folks are looking for beach reading options, so it is no surprise that my inbox this week is full of messages from marketers wanting to be the purveyors of my own personal summer book club. Barnes & Noble sent a great message highlighting what's ...

Waffle House Commits QR Code Faux Pas

|  by Tim Parry

I have to give Waffle House credit for getting on board with QR codes. But I have to groan at its execution. Waffle House put a QR code in its Facebook photo album a few days ago. The problem is, very few of its followers knew what the heck it was. ...