Big Fat Marketing Blog

Apparently there

Last fall, Focus Brands, the franchisor and operator of Cinnabon cinnamon roll bakeries and other brands, held its first summit for small to mid-sized licensees. The idea was to bring them together and get them talking partnerships to leverage each ...

Old-school merchants like Fahrney's Pens are using QR codes in their summer catalog mailings. In doing so, catalogers are taking advantage of the USPS's special summer sale, which gives merchants a 3% mailing discount. Are you on board with the ...

Last week, Dr. Melody King of Treepodia penned an article for Multichannel Merchant about using video to combat Google Panda. In her piece, she hits it's best to post videos direct to your eCommerce site, so you can take advantage of the SEO. In late ...

Raise your hand if you joined a Facebook group to reminisce about your old home town or high school over the past few weeks. Raise your hand if you joined more than one of these groups. Raise your hand if you spent all day yesterday glued to your couch, ...

The USPS is still losing money. Here's an article from MSNBC. How do you propose the USPS can turn things ...

You can divide the world up a lot of ways; dog people vs. cat people, coffee vs. tea, boxers vs. briefs, and so on. To these dichotomies you can probably add one more: people who laugh at the new

I received an email from Winetasting.com today. The subject line:

Are you on Google Plus (Google+)? If so, what do you think so far? Will Google+, with its Circles, Sparks and Hangouts, make Facebook yesterday's news (remember MySpace?), or does Facebook have the ability to take on Google+? As important for the Big ...

There has been considerable discussion about the Flats Sequencing System (FSS) that was set to revolutionize the efficiency of the U.S. Postal Service. Massive mail volume declines have contributed to the quite unspectacular performance so far in the ...