Big Fat Marketing Blog

Enough Already, Jackson & Perkins

|  by Melissa Dowling

I felt sort of bad giving Jackson & Perkins a hard time last year for sending me three copies of my holiday catalog/gift list on the same day. I know the merchant was going through a rough patch in 2010

Worst Dressed! American Apparel

American Apparel sidelined one of the most important rules in marketing, if not the most important rule: Listen to your customers. Instead when it didn

D. Landreth: Save Our Seed Catalog!

|  by Melissa Dowling

D. Landreth Seed Co., America's oldest seed catalog, is in trouble. In order to pay its creditors, Landreth needs to sell 1 million catalogs (at $5 each) by Sept. 30th. If it doesn

Marketing1by1 President and CEO Keith Wardell Dies

|  by Tim Parry

Keith Wardell, a long-time marketing executive and author of Marketing Out Of Control, died on Sept. 15. Wardell, who was the keynote speaker at ACCM in 2007, was 60. NEMOA vice president Cindy Marshall announced Wardell's passing Wednesday after ...