Big Fat Marketing Blog
The DMA Commits a QR Code Faux Pas
"Want to be a Stand-out Marketer? Get ahead with DMA Education" is the message on the cover of the Direct Marketing Association's DMA Education mailing. It's too bad it didn't give its recipients a best-practices lesson in QR code usage. The code ...
Netflix Move Leaves Company Feeling Unfulfilled – And Loving It
There is a unique sensation arising when one trips hard but catches oneself before going face-flat onto the pavement. Netflix executives are doubtless feeling that sensation today
DMA Annual Meet Papers Over Big Cracks in Marketing Legacy
I came away from this week
A Robot Sends His Love From the DMA Exhibit Hall
Yes, this is my second robot post in less than a month
So Was I at NEMOA or Not?
I received en email last week from the industry group NEMOA with the subject line "Thank you for attending
Herschell Gordon Lewis on Facebook Marketers: All Numbers, No Loyalty
When Herschell Gordon Lewis writes something for Multichannel Merchant and I say to myself, "That's what I've been saying all along," I have to thump my chest. I'm glad Herschell agrees with me in his assessment of Facebook: Major marketers
Is Your Catalog an Ecommerce Driver?
If you think having your URL at the bottom of every page means your catalog crosses over channels, you're wrong. Getting URLs in your catalog is a start, but you need to do more than that to make your catalog an ecommerce driver. Here's a link to a video ...
Thoughts On 5-Day Delivery?
Let's hear your thoughts on the chances of five-day delivery and how it would impact ...
DMA Bound
For some reason, I am more excited than I have been in quite some time about the DMA in Boston next week. Perhaps it's because I get to go to a favorite city of mine, have the chance to "mingle" and visit with some of the best marketing minds in the ...
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