Chances are pretty good a consumer who hasn't opened a marketer's e-mail in three and a half years isn't a viable prospect. Yet in a study of more than 100 retailers, almost one-third were still mailing to these individuals at exactly the same rate they ...
There's more to being a good social media marketer than merely knowing how to use Facebook. Clara Shih, founder and CEO of Hearsay Corp., has developed a series of tips for effective social media marketing, which she presented at ad:tech New York under ...
Did you do any special promotions to capitalize on last Friday, aka 11/11/11? To stay in the ten plus one spirit, here
Consumers like when a brand ties a promotion to its namesake, like this one: the
Seemingly, everyone wants to take a chance at saving the U.S. Postal Service. Since the Postal Service
That was the off-price clothier's catch phrase back in the 70s (seems everyone who lived in the New York Tri-state area back then has repeated that phrase upon learning Syms filed for Chapter 11 on Wednesday. It's rare we talk about single-channel ...
Okay, it's not that my son is too stinkin' cute to win the 1st Annual Multichannel Merchant Halloween Costume Contest, it's that it's probably not right to let an MCM staffer's too stinkin' cute son win! That's bad news for me, and good news for ...
Coca-Cola is a marketing marvel, arguably one of the best, ever evolving its creative messaging and continually changing it up just enough to keep consumers excited about what the brand will come up with next. This time, and for the first time, it has ...
It seems whenever I go to a sit-down lunch at a conference or trade show, there's a bunch of conversations going on at once, or people are too busy checking their emails on their mobile devices. But last week at the Mobile Marketing Fall summit in New ...
Once upon a time, orange and black were the prevailing colors of October. Today, of course, thanks to Breast Cancer Awareness Month, pink is also the hue of the moment. PartySuppliesDelivered.com
