PROtober: On Stage With The Chicago Shakespeare Theater
Learn more about the Chicago Shakespeare Theater and their 2013 PRO Award winning campaign, "Will and George Come to Life."
Big Fat Marketing Blog
George Carlin, Social Media and Stuff
George Carlin had a routine about needing a place to put your stuff. For many people, that's exactly what social media--Facebook in particular, has become.
3 Important Branding Lessons From ‘Breaking Bad’
Three quotes in from "Breaking Bad" hold vital lessons for marketers.
Not All Customers Are For You: Prospecting 101
When prospecting, remember that just because someone is interested in your business doesn't necessarily mean they're right for you.
One of Our Own is Hurt—Fundraiser is Staged
SoHo Experiential is raising funds to help one of its own, Lauren Murphy, who suffered severe head trauma while jogging during a business trip in LA.
If I Only Lived in Seattle
A new retail concept, Hointer in Seattle, is a shining example of how marketers can dream up almost unimaginable concepts using smartphones to get people to buy things. Hointer, the brainchild of Dr. Nadia Shouraboura, a former Amazon executive, gives full control of the shopping experience over to customers and their smartphones. There are no…
Marketers Get in on the April Foolishness
Here's a round-up of this year's prank products by April Fools' minded marketers.
A $5 Fee Just to Browse
One Australian shop owner has had it with showroomers. He has posted a sign on the front door of his specialty food retail store in Brisbane alerting potential customers that they will now be charged a $5 fee to simply enter the store. The fee is reimbursed from the final purchase amount or forfeited if…
Pepsi’s New Bottle is Almost Human
Pepsi unveils next month this new single-serve bottle for its trademark portfolio marking the first packaging update in 16 years. It advances Pepsi’s “Excitement of Now” positioning. Here’s how the brand described the new design: “the bold swirl and elevated profile reflect the brand’s attributes and youthful spirit, capturing the excitement of now for Pepsi…
CVS Strategically Strikes A Blow On Walgreen’s Chin
CVS Strategically Strikes A Blow On Walgreen
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