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Groundhog Day: The Next Marketing Frontier?
Why are marketers ignoring the promotional potential of Groundhog Day?
Why are marketers ignoring the promotional potential of Groundhog Day?
Two out of three big brands are planning to increase their investment in targeting SMB customers over the next one to three years.
Learn how etailer Sock Dreams engages customers with newsletter creativity.
Maybe the fact companies worldwide are projecting increased digital marketing spending isn’t all that startling. But newly released survey data provides insight on where exactly all those dollars will be going in 2014.
It’s a new year and everyone is back to business—including email marketers, who seem to be all business with subject lines getting right to the point.
WestJet plays Santa Claus to passengers and gets plenty of PR and love.
Learn more about 2013 PRO Award winning brand Jockey's ride from socks for lumberjacks to underwear for everyone.
This month on the Big Fat Marketing Blog, we're highlighting some of our 2013 PRO Award Gold winning brands.
The Marketing Arm won the Gold PRO Award for "Best Use of a Promotion Executed Outside the U.S." for its “Monster Joins Forces with Marussia F1” for Monster Worldwide Inc., the parent company of Monster.com.
The Marketing Arm won three gold PRO Awards this year for its “Lay’s Do Us a Flavor” campaign for Lay’s Potato Chips/Frito Lay—Best Idea or Concept, Best Multidiscipline Promotion and Bet Promotion Generating Brand Awareness.