BMA2014 Focuses on Changing B2B Buyer
If you want to reach today's B2B buyer, you need to shake things up. That's the message attendees are getting loud and clear at BMA14.
Big Fat Marketing Blog
How YOU Can Win a 2014 PRO Award
This blog is packed with tips to help you complete the 2014 PRO Awards entry form.
Still Room for Improvement on TCPA Compliance
Forty-six percent of webpages are not in compliance with the revised Telephone Consumer Protection Act (TCPA) rules that went into effect last October, according to new research from Performline.
The Device Matters in Search
Sixty-five percent of searches start on mobile devices, which means marketers must heavily consider the device consumers are searching on when planning their digital marketing initiatives.
Facebook “Big Sister” Video Addresses Criticism of Facebook Overuse
Facebook launched a series of Youtube videos to combat the loud voices claiming Facebook is way overused. They're fun and lively and get the message across.
Penguin Magic’s Engagement Trick
If you think engagement stops once the customer has placed their order, think again.
In Branding, First Impressions Count
Branding starts at the first interaction—and blowing it at the beginning is hard to get over.
Are You Deep Discounting? Maybe You Shouldn’t Be
Product devaluation due to deep discounts is one of the biggest problems facing merchants today, says Russ Gaitskill of Garnet Hill.
Oscar Mayer’s Zany Bacon Scent Alarm Clock
Oscar Mayer has come up with a zany way to remind people to buy its bacon; the Bacon Scented Alarm Clock App
Unsubscribe from Good Housekeeping … It Ain’t Easy.
As much as I enjoyed my Good Housekeeping newsletters, it was a real—and unnecessary—frustration to try to unsubscribe. The brand simply wasn't paying attention.
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