Coors Light Takes Women Seriously (Finally!)
Coors Light has shifted its marketing strategy to champion woman instead of objectifying them. Its new campaign, “Climb On,” shows woman as they truly are: strong, brave and smart.
Big Fat Marketing Blog
Online Retail Growth Continues: NRF
Retailers set online shopping records this season, reporting 31 days with over $1 billion in spending, according to Adobe Marketing Cloud.
Win Some Love — Enter the 2016 PRO Awards
Get the recognition for you deserve for your outstanding promotional marketing campaigns—enter the 2016 PRO Awards today!
The Top 10 Stories of 2015
What do the most-read stories of 2015 on ChiefMarketer.com tell us about our readers?
Santa’s Grab Bag: Our Holiday Marketing Round-Up
Looking for some last minute ideas to make your holiday marketing sparkle? Check out our round-up of holiday marketing coverage.
Bring in the Cloud
Mosaic brought “the cloud” to life through an installation designed to evoke the freedom of the cloud at Oracle OpenWorld.
Wait, Wait… Peter Sagal Shares How to Tell a Joke
Peter Sagal gave a great closing keynote on how to tell a joke at MarketingProf’s B2B Forum last week in Boston—but you really had to be there.
3 Jam-Packed Days at ANA Masters
Just arrived back from the ANA Masters of Marketing Conference; three days in Orlando jam-packed with big brand speakers and great networking. Here's a roundup.
City of Boston Becomes Data Driven By Listening to Residents
The City of Boston is transforming government to become user centric and data driven by doing something very simple—it’s listening to what residents want and putting their needs first.
Snickers Steals a Page from “Share a Coke”
Snickers "Dial-a-Snickers" campaign uses words like "cranky" and "spacey" to diagnose people who really could use a Snickers bar.
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