Any direct marketer worth their salt knows it is essential to test before you roll out with a campaign. NBC is doing just that online before debuting Jimmy Fallon as Conan O'Brien's replacement on "Late Night" next year. The former Saturday Night ...
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Hearing Christmas carols on the radio is one of the joys
Novel ways to use marketing that also help humanity are sometimes difficult to find. That's not the case with this story that highlights how a Toronto-based camera store exchanged cameras for firearms and ammunition. Looks like the program was a ...
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With turmoil in both the automotive and financial services sector, ad spending is expected to decline in 2009. Analysts are predicting a 6 to 9% retreat. This will create an opportunity for those spending their advertising dollars wisely and for firms ...
I stopped paying close attention to Steve & Barry's once the single-channel seller of cheap chic apparel and accessories closed its Trumbull (CT) store. Apparently I wasn't the only consumer who figured they already had both Starbury's in the grave. ...
I'll be the first to admit I'm not an expert on the world of promotions. Still, that won't stop me from commenting on the Christmas tree shaped tower of TVs Sharp built in Grand Central Terminal to plug the new Aquos LCD sets. I'm sure it looks neat. ...
With all the doom and gloom being reported in the media, it's nice to see this post which explains what's happening in the world of e-communications and emerging media. It, now more than ever, all boils down to measurement and accountability. That's why ...
