Big Fat Marketing Blog

Puma and Women’s Soccer Ink Deal

|  by Chief Marketer Staff

Puma is hoping that its $10 million dollar sponsorship deal with the recreated Women's Professional Soccer League will help it sell more shoes and clothing. This is the second such attempt at a league like this and the kickoff is slated for ...

Final Impressions Trump Overall Customer Experiences

|  by Tim Parry

Sunshine Rent A Car kept me waiting for a ride at Orlando International Airport, Westgate Vacation Villas wouldn't just let me check in and find my condo, and Southwest made me jump through hoops to get a boarding pass. Yeah, these three companies ...

Steve & Barry’s Couldn’t Merchandise, Either

|  by Tim Parry

My unhealthy obsession with Steve & Barry's came home from Florida with me. And it took me to the last-remaining Connecticut store last night (and I was upset to find out the state's other two " closing-soon" locations have shut down). Took care of ...

Newspapers: RIP?

|  by Chief Marketer Staff

First the Christian Science Monitor, now possibly Detroit Newspapers and perhaps next, many of the daily's may halt home delivery of their newspapers. As someone who still reads three papers daily, and as someone who's first job was as a newspaper ...

Would You Believe… A Product Placement for SkyMall

|  by Tim Parry

Seen Get Smart yet? The version with Steve Carrell and Anne Hathaway? It was a pretty funny movie, but I got a bigger laugh when I saw Agent 99 reading SkyMall on an international flight. Bravo. There's been so much criticism about product ...

Waffle House Needs to Sell Merchandise Alongside T-Bones

|  by Tim Parry

It's not quite a diner, it's not quite a QSR, and to steal a Stewie Griffin quote, it's delightfully white trash (no offense to the fandom). And if Waffle House was to sell its t-shirts and caps alongside its waffles and t-bone steaks, I'm sure they'd ...

Stupid Marketer Watch: I’m Getting This Why?

I hate it when companies try and bullsh!t me. Rite Aid recently sent an e-mail pitching Medicare Part D supplemental drug coverage into an account I set up in my son