AT&T Worships Its “Idol”
Look, we
Look, we
If you're a card-carrying nerd like me, then you know Wednesday is new comics day. This is the day all the good little geek boys and girls rush down to their local comic shops and eagerly pick up the latest issues of their favorite characters' ...
Like its rival Pepsi, Coke feels that their marketing needs to make you feel good, despite the economic circumstances surrounding you. According to the article, " The new campaign -- expected to feature the slogan "Open Happiness," according to people ...
Everyone enters just about every situation with some set of expectations. Case in point: My husband and I recently took our kids to see "Bob the Builder
I figure I might as well ask. My reasoning is that if advertisers want to flush that kind of cash down the proverbial advertising toilet by running a spot during the Super Bowl, they might as well give it to me (heck, they can even give it to you). I'm ...
Quick disclosure: I did not attend the National Retail Federation's Biog Show today, but was at its Happy Hour for the press and VIPs tonight. And as poor as the economy has hit, well, just about everyone, it seemed people at the party said they were ...
Monica C. Smith, CEO/president of Marketsmith and a board member of the American Catalog Mailer
Brand managers may talk about the value of online engagement,
And the winner for worst-targeted creative in 2008 goes to an e-mail campaign that arrived in my wife
Hey Branders, take a look at these names that are gone or soon to vanish. This year should be the year of marketing measurement. I can't say many companies are prospering, but some like, Amazon and Apple seem to be doing just fine. Why? Understanding the ...