Big Fat Marketing Blog

AT&T Worships Its “Idol”

January 15, 2009 |  by Brian Quinton

Look, we

What Price Point is the Tipping Point?

January 15, 2009 |  by Beth Negus Viveiros

If you're a card-carrying nerd like me, then you know Wednesday is new comics day. This is the day all the good little geek boys and girls rush down to their local comic shops and eagerly pick up the latest issues of their favorite characters' ...

Coke Promotes “Open Happiness”

January 14, 2009 |  by Chief Marketer Staff

Like its rival Pepsi, Coke feels that their marketing needs to make you feel good, despite the economic circumstances surrounding you. According to the article, " The new campaign -- expected to feature the slogan "Open Happiness," according to people ...

The Economy is Low–But Customer Expectations Are Still High

January 14, 2009 |  by Beth Negus Viveiros

Everyone enters just about every situation with some set of expectations. Case in point: My husband and I recently took our kids to see "Bob the Builder

I’m Looking for $3,000,000

January 14, 2009 |  by Chief Marketer Staff

I figure I might as well ask. My reasoning is that if advertisers want to flush that kind of cash down the proverbial advertising toilet by running a spot during the Super Bowl, they might as well give it to me (heck, they can even give it to you). I'm ...

Merchants Searching for Silver Lining at NRF

January 13, 2009 |  by Tim Parry

Quick disclosure: I did not attend the National Retail Federation's Biog Show today, but was at its Happy Hour for the press and VIPs tonight. And as poor as the economy has hit, well, just about everyone, it seemed people at the party said they were ...

Worth the Fight?

January 10, 2009 | 

Monica C. Smith, CEO/president of Marketsmith and a board member of the American Catalog Mailer

2009: The Year of Performance Anxiety

January 10, 2009 |  by Brian Quinton

Brand managers may talk about the value of online engagement,

Stupid Campaign Watch: Most Off-Target Creative Ever

January 9, 2009 | 

And the winner for worst-targeted creative in 2008 goes to an e-mail campaign that arrived in my wife

The Great Brand Disasters of 2009

January 9, 2009 |  by Chief Marketer Staff

Hey Branders, take a look at these names that are gone or soon to vanish. This year should be the year of marketing measurement. I can't say many companies are prospering, but some like, Amazon and Apple seem to be doing just fine. Why? Understanding the ...