Are you confusing your customers with your promotions more than you're enticing them? The Boston Globe has a great article on how many retailers' deals (Get 52% off the original prices if you take the sale price, divide it by 3 and use your super coupon ...
I get that these days everyone has to take advantage of low cost advertising opportunities where they find them. But can we cool it with the screen litter? I'm talking about all the stuff cluttering our television screens. It started, of course, with ...
On-line video advertising is hot, and as such, competitors like Microsoft, Yahoo, and CBS are banding together to see which formats work best. In advertising it's about following the money. As folks migrate from TV and newspapers to the web, it's in the ...
Where were you during Barack Obama's inauguration? I was in Miami Beach, perched on a white leather sofa in the lobby lounge of the just-refurbished Fontainbleu Hotel. Yes, it sounds fabulous; it wasn't really. I am here attending Internet Retailer's ...
If President Obama could endorse products he
Right before the holidays I joined Facebook, to see what was up with our spiffy new Chief Marketer page there. I've been having a lot of fun connecting with friends from college and even elementary school. And yes, just like we'd love you to "fan" ...
In a sign of the times, Google has decided to end its experiment to sell print ads through the search engine. This will impact 800 newspapers. The reason: It simply was not effective. Recently Google also ended its catalog search ...
The lesson for today is that while it
Social network Facebook has disabled a Burger King app that proved to be good at getting people to give up their friends for fast food. Facebook shut down some functions of the
Teen fans of
