Big Fat Marketing Blog

Bailout $$$ Will Hurt Marketing

February 6, 2009 | 

The blogosphere and much of the mainstream media is roiling over news that Bank of America

Jack in the Box Campaign on Life Support

February 5, 2009 | 

Is Jack in the Box

FAO Schwarz is Playing for Keeps

February 5, 2009 |  by Beth Negus Viveiros

FAO Schwarz CEO Edward Schmults spoke at the Direct Marketing Association's Catalog on the Road Day in Cambridge, MA on Tuesday. Anyone who showed up expecting fun and games was likely disappointed. Like most U.S. businesses, the toy retailer is ...

Women Thriftier Shoppers Than Men?

February 4, 2009 | 

A November consumer survey by Ipsos Public Affairs and SoundBite Communications reveals that almost 130 million Americans planned to rely on loyalty programs for rewards and discounts when shopping for gifts this past holiday season. Not surprisingly, ...

Study Shows Decline in Customer Satisfaction

February 4, 2009 | 

A study from market research firm ForeSee Results shows that customer satisfaction ebbed in December. Yeah, I know

Porn In The USA

February 4, 2009 |  by Jim Tierney

Bruce Springsteen might have been the halftime entertainment at Super Bowl XLIII Sunday night in Tampa. But for an undetermined number of Cardinals

After the Belkin Affair, Buyer Beware

February 4, 2009 |  by Brian Quinton

User-generated content can take a lot of forms. This past weekend, it came in the shape of a Super Bowl ad about a crystal-ball crotch shot that won the Doritos

Church’s Chicken Goes In for Games and Mobile Polling

February 4, 2009 |  by Brian Quinton

With video games and text messaging, regional chain Church

Growing Up Internet

February 4, 2009 |  by Brian Quinton

E-mail may still have its place as a communications channel: Lord knows an announcement around the Penton offices that the company will start deleting e-mail older than six months to free up server space has thrown me and many of my colleagues into a ...

Mets In Need of New Stadium Name?

February 4, 2009 | 

What's in a name? In the case of the New York Mets, $400 million over the next decade - and political considerations that could nix their Cadillac naming rights pact with Citigroup. Conflicting press reports surfaced today indicating that Citigroup ...