Big Fat Marketing Blog

Listen With Your Ears, Not Your Feet

|  by Beth Negus Viveiros

Okay kids. Here's my gift to you, free of charge. It's a bit of marketing/customer service 101 advice you should already know. But apparently, not everyone remembers it. Apply this to your business and not only will you retain more customers but you'll ...

Nike May Cut Marketing Budgets

|  by Chief Marketer Staff

In a sign of the times, Nike may cut its marketing budget. It has already said it will layoff 1,400, 4% of its workforce. Nike spends about $140 million on advertising and another $250 million on sports sponsorships yearly. Time to cut the mass marketing ...

Just Add Gel!

I was combing the wires the other day and I came upon this interesting video showing a demonstration of Sealed Air

Who’s Next In the Retail Graveyard?

|  by Tim Parry

I think a lot have people have been wondering out loud who the next retailer, financial service, etc., to kick the bucket. But give Yahoo Finance U.S. News and World Report credit for going out on a limb and making the predictions, based on ratings from ...

Juicing up Mail Deliveries

|  by Larry Riggs

Postal Regulatory Commission member Ruth Y. Goldway had a good idea on Feb. 10 when she suggested in a New York Times opinion piece that the a portion of President Barack Obama

Hyundai Thrives on Novel Deal Psychology

While other automakers are watching sales decline, Hyundai scored a big boost in business last month fueled by a simple proposition: if you buy a Hyundai and lose your job, you can return the car. The concept attacks the most prevalent feeling that ...

A-Fraud Says It’s So

So it turns out that Alex Rodriguez was lying when he categorically denied using steroids, and while the rabid faithful of the New York Yankees will doubtless give him a pass after his confessional interview on ESPN, Nike may not be so forgiving. Nike ...

Bernie’s IOU List

Think you know an individual or company that was taken by financier Bernie Madoff