Big Fat Marketing Blog

Vermont Country Store’s Good Vibrations

|  by Melissa Dowling

The news wires are abuzz today with reports that old-timey goods cataloger Vermont Country Store is now selling sexual aids like intimate massagers and instructional videos. The general store merchant has actually been selling such products in ...

Hyundai’s Marketing (and Sales) Are Spot-On

|  by Chief Marketer Staff

If anyone does not believe that relevant, measurable marketing can help boost sales in good times AND in bad times, they need to look no further than the precisely-timed Hyundai campaign that's currently running. The Korean car maker has posted a 14% ...

NASCAR’s New Faces

For the first time in a thousand years NASCAR's royalty won't be present at Daytona. Today is the start of the stockcar racing season--in fact, it's their superbowl, the biggest race of the year, held in Daytona to honor the roots of racing right there ...

The End Of The Innocence Part II

|  by Jim Tierney

Clemens is still trying to clear his name amid mounting evidence. No matter the outcome for Clemens, the damage has been done. Then it becomes who