Long ago, movie heroes wore fedoras, heroines all had accents straight out of Vassar, and smoking was code for sophistication. The days of Paul Henreid lighting two cigarettes, then handing one to Bette Davis, are long gone. Today directors tend to shy ...
I am a fan of great public relations. It can be a very measurable medium, especially when launching a new or improved product. Ask Steve Jobs. It's how he launched the i-pod, and i-phone. It's how Jeff Bezos launched the Kindle and the Kindle 2. ...
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Frito-Lay is redesigning many of their salty snack bags to better appeal to women, who actually snack MORE than men, and not on the same salty stuff, either. To figure all this out, and capitalize on the trend, they turned to neuromarketing--literally ...
One recent afternoon, I stopped by Starbucks for a latte. In days gone by, this was something I did maybe twice a day. Now, maybe two or three times a month. As I waited for my drink, I noticed that two of the four people behind the counter were what ...
Don't know if you've noticed, but there are tons of commercials airing in prime time that, a year ago, would have been relegated to 2am on "Who's the Boss?" reruns. The crippled economy has left holes in the broadcast schedule now being filled by former ...
A recent survey by ICOM Information and Communications says that 22% of Americans
I love Facebook, but recently, it's been more of an annoyance than a fun place to be. It's not just the marketing messages (which I'm guilty of, too, as the creator and moderator of the Chief Marketer Network fan page), but other factors that have ...
Better be careful if you live in the UK and sing too loud (or too often) in your car. Certain insurance companies may not cover you. Especially if you do a mean karaoke. Check out this story. It's funny and sad at the same time. The word duplicitous ...
I grew up in the town of Fairfield, Connecticut, which seemed to be a lot more blue collar and down-to-earth when I was a kid (at least compared to the tony town of New Canaan, where I went to high school as the "privileged" son of a New Canaan Public ...
