Big Fat Marketing Blog

Giants, Take Your Personal Seat License and…

|  by Tim Parry

This post doesn't have a lot to do directly with sports marketing. But it does have to do with a lot of ticked off Giants fans who were hoping to some day get a hold of elusive season tickets. Then again, sports marketing shouldn't be about alienating ...

CataBLOGue Debuts

|  by Beth Negus Viveiros

A big blogger shout-out across the pond to Catalogue e-business, which recently debuted a new blog of their own, CataBLOGue e-business. Former Catalog Age/Multuchannel Merchant editor Sherry Chiger is the editorial director of the U.K.-based magazine. ...

Aramark Hits The Mark

|  by Jim Tierney

Philadelphia-based food service and facilities management company Aramark Corp. is ranked No. 1 in its industry on FORTUNE magazine

Fed-Ex Office and Marketing

|  by Chief Marketer Staff

Like it or not, Fed-Ex Office (formerly Kinkos) is offering folks 25 free copies of their resume tomorrow, 3/10/09. While some may say they are taking advantage of folks due to this economy, many others may feel that they are really helping them out in ...

Building Internet Brands

|  by Chief Marketer Staff

As the web grows and becomes THE go-to destination for news, sports, weather, entertainment and just about everything else, branding of online properties is taking hold. As such, many companies are rolling their multiple brands under one web property ...

In a Recession, Sexy Restaurants Sell

|  by Tim Parry

Who knew anyone was still making money in this recession? Hooters did $1 billion in sales and was up 2% according to this video from last night's Nightline. And apparently sexy sells: copy-cat restaurants like Twin Peaks and Bone Daddy's have popped up ...

Bad Times For Brand Names

|  by Chief Marketer Staff

It seems that even mega brands are stalling in this economy. This MSN article talks about how consumers are opting for the off brands of consumer staples like Coke and Oreo's to save and pinch pennies. This means, essentially, that even big brands need ...