Denny’s Bets on Payback with a Free Egg Sandwich
After serving 2 million people a free Grand Slam breakfast in February, Denny
Big Fat Marketing Blog
April Fool’s… Ha, Ha, Ya Got Me…
Haaaaaa! OK, really, nothing huge has happened so far for April Fool's Day. Marketers are being pretty tame, which is a good idea since we're in a time when everyone (like me) is being testy and overreacting to every little thing. Yeah, I did try to ...
U.S. Auto Industry Still Out of Touch
I was griping some five months ago about the horrible state of the U.S. auto industry. And apparently the industry still doesn't get it. Let's see if GM can get it right, now that the Obama administration pulled the plug on Rick Wagoner's regime. ...
Moving Deep Through The Consideration Set With the 100% Yessable Proposition
Hello all......first post. So, let me clear my throat. I like the blog style..clean, crisp and non-formal! I had a terrific call last week with a brand-side person that faces the
Point Of No Return
What cataloger wouldn
Who’s Watching You Through The WEB?
Beware what you post online. The web has made accessing information -- some you think might be semi-private -- all to easy. This story goes into more detail. I have penned about the internet and how what you post is visible for the whole wide world to ...
Sinister Use of Bailout Money Exposed: A Scratch-off Game
We
Have You Licked Your Newspaper lately?
A downfall of the internet but a point of distinction for newspapers is that you can touch and feel a newspaper. It's tactile. And, if US Ink Marketing has its way, pretty soon you can lick them as well. In a novel, albeit bizarre twist, the company ...
My Virgin Flight
I flew Virgin America for the first time last week from New York to Las Vegas. It wasn
The Future of Publishing
Print is dead. It
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