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Engagement is Key to Modern Loyalty: Brierley
Hell hath no fury like a spurned loyalist, says Hal Brierley, and that means marketers need to understand what loyalty program members really desire.
Hell hath no fury like a spurned loyalist, says Hal Brierley, and that means marketers need to understand what loyalty program members really desire.
B2B marketers that have a good game plan can get hundreds of people to stop by their booth at major industry events. That’s great, but brands fumble if they don’t extend that engagement beyond the event itself.
Does your loved one ever bug you? Of course they do. So why not immortalize them with a roach for Valentine’s Day?
Wondering what all the cool kids are reading? Here’s our five most popular B2B and martech stories for January...
The ol’ saying, “Don’t let the door hit you on the way out” became a reality—during on on-court promotion for the Kimpton Epic Hotel at a Miami Heat game.
A billboard promoting Australia Day was quickly taken down after threats against the agency for including images of women wearing hijabs.
Data is an amazing tool—if you know how to use it properly. But if manipulated in the wrong way, it can wreak havoc. Consider this cautionary tale.
Looking to catch up with some of this year’s greatest hits. Check out our 10 most popular B2C marketing stories of 2016.
Looking for some light reading this holiday season? Get a glass of egg nog and check out our 10 most popular B2B stories of 2016.
"Arrow" star Stephen Amell is one example of a celebrity to leverage social media to connect with fans and market his personal brand.