There might be a light at the end of the dismal financial tunnel for the U.S. Postal Service after all. More than half the membership of the U.S. House of Representatives has signed on as co-sponsors of H.R. 22 -- a bill designed to alter the USPS
I was recently reading an article in the Harvard Business Review that addressed the upside of regret. Regret in terms of the sense that that things could have turned out differently if you had made a different decision. You know the feeling. When you ...
Geoff Batrouney of Estee Marketing Group was our guest Monday on MCM Radio, and you can listen to and download the podcast here. So what did Batrouney have to say? Well, for starters, he says the list industry is not deal. Sure, some shops have ...
Burger King
My buddy, James (aka Dr. J.), went to an auction last week. I
As people tighten their discretionary spends, they are spending less on alcohol and going out less frequently. Diageo, makers of Guinness beer and Johnny Walker scotch, among other brands, is attempting to beef up its in-store POS in a very big way, ...
If you're reading this, you more than likely work in a field related to marketing. And you've more than likely felt the pinch of the recession in some aspect of your business. Things like foreclosures are what folks commonly think of when they imagine ...
If the police aren
Gimme back that Filet-O-Fish... The bizarre Filet-o-Fish featuring the 1990s Big Mouth Billy Bass singing about the McDonald's sandwich has had more than 1 million views (combined) on YouTube. Heck, it's quick, it's quirky, it's about a popular ...
A Conversation with Brad Wirz : Experiential Marketing This morning I had an opportunity to chat with Brad Wirz and listen to his point of view re: why live events are so effective using experiential methodology. Brad has a strong hunch that one ...
