Hair Today, Gone Tomorrow
Okay, I admit it: I watch
Big Fat Marketing Blog
Live From ACCM: Things Could Be Worse
The ACCM conference is off with a bang, and so far, so good. Yes, attendance is down. Way down. But the people who are here seem to be tentatively optimistic. Okay, I haven't talked to all that many people
Why Can’t We Be Friends? Why Can’t We Be Friends?
It's funny - what's that you say? The notion of exploring what exactly makes the inner workings of a relationship. I often like to speak about this subject because it plays such a strong role in what we all do for a living - like it or not! Let me ...
Final Friday Book Reviews: April, 2009
As I missed the first Monday review in April, here it is on this, the final Friday of the month (Yes, technically it's May, but close enough!). I have reviewed two books, one on search marketing and the other on social media. Enjoy! Title: The ...
Go Get Your Free Comics People!
This Saturday, May 2, is Free Comic Book Day. You know what that means? You can walk into your local comic book store and get free comics. That's right. There's no catch. Free Comic Book Day means you get free comics. Pretty neat, huh? This is ...
Tastes Great! More Engaging!
I don't do this nearly enough, but here's an interesting take from Dave Knox, a brand manager for an unnamed CPG company, on why old brand marketing approaches don't work on today's customers. In a phrase, it's the new need for associations with a brand. ...
Jim Carey is CADM DMer of the Year
A quick conversation with Jim Carey
It’s Not All Gloom and Doom in Retail
Really, it isn't all gloom and doom in retail. You'll find out when you read the may issue of MULTICHANNEL MERCHANT. Some merchants are thriving despite the U.S. economy's crash and burn. The issue will go online in a couple of days (as soon as I ...
For Ford Fiesta, Social Media Is Job 1
Can social media save the American auto industry? No, probably not. But a well-mounted social campaign may be able to establish a U.S. brand identity
Milk Board’s White Gold Campaign Goes to Eleven
If David Bowie is the Thin White Duke, consider the California Milk Processor Board
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