Big Fat Marketing Blog

I stepped out of the office today to see how marketers can give away free food without Oprah Winfrey

Summer is a month away and the Direct Marketing Association (DMA) is urging all direct marketers impacted by the U.S. Postal Service to contact the Postal Regulatory Commission and encourage the

Hello faithful, Big Fat readers.....OOOOOO - Snap! I had to say that joke at least once! It is the Big Fat Marketing Blog you know.;)! It

On Friday, 5/15/09 at 7pm cst a brand new search engine will be launched, Wolfram/Alpha. Wolfram Alpha is the latest project by Wolfram Research. They are the software company behind Mathematica, a popular computational program designed by scientists, ...

Hemisphere Marketing president Gina Valentino was on MCM Radio earlier this week to talk about what she learned (and taught) at ACCM. Valentino had a busy week at ACCM, with the Medical Center and the Catalog Critiques and speaking in sessions and ...

Thanks to Topps Chewing Gum, I became aware of the power of successful branding long before I made a career out of it. But instead of analyzing the "art" of advertising, I studied the science of lampooning advertising, which was way more fun, and ...

Baked into the DNA of all promotions is the need to grab consumers and make them do something. The good promotions deliver a reward for that "do something." But, as anyone who watches late night TV can attest, a lot of promotions exist just to empty ...

But again, Compendium Blogware founder Chris Baggott hitting the cutting room floor is again a good thing. Why? Because he's got a story to tell you about Twitter. And the timing of this is great. While social media gurus are screaming about the ...

Let my loss be your gain, readers! Once in a while we close an issue of MULTICHANNEL MERCHANT, some content hits the cutting room floor. Really, it happens, it's just just what some guy at a bar told you about being in a deleted scene in Star Trek ...

Apparently the "c" in OTC stands for "Cheerios." A recent article said that on May 5, the Food and Drug Administration gave General Mills Inc. a warning letter saying that the heart benefit claims on its Cheerios are