Big Fat Marketing Blog

U.S. Sen. Chris Murphy D-Conn, wrote a letter to Ed Phelan, District Manager of the U. S. Postal Service because Murphy is concerned about how the review of Connecticut

Just a quick post to say Ilana Rabinowitz, vice president of Lion Brand Yarn, hit the nail on the head here at IRCE. The reason merchants need to stake their social media claim: Because people buy from other people, not from corporations. It's ...

Not just any car, a Lexus 350! Just for attending IRCE! Only my second year attending IRCE, but both years I found it pretty funny that a car is raffled off on the last day of the show. Not that I'd turn it down if I was eligible to win. It's just ...

Those that know me know that I love to dig deep into human behavior. I

With this lousy economy we certainly have seen marketers turning to

Not a conventional strategy, but CWDKids is mailing to people they know are dead. Don't laugh: They've tested it, and mailings to its deceased file actually does better on average than its living customers. "So we're not cutting out the dead just ...

So let me get this straight. The show is in Boston, but I think I trekked to Foxboro to get to Track B. I regret my road trip to Waffle House and dollar dogs day at a Reading Phillies game on Sunday. But not really. I'm guessing I have to go to ...

I'm here. And this place (Boston Convention & Expo Center) is huge. I'm in a general session with about 1,000 of my closest friends... and I can't hear a thing! Except for the echo-o-o-o-o... Kinda reminds me of this: So I'll try to report ...

What better way to hire employees than to recruit from among your own loyal customers. That

After a quiet launch online last year, U.K.-based Hotel Chocolat is readying the debut of its first U.S. retail store later this year in Boston. Of course, they're not the first to have this sweet idea. Nicki Doggart, COO acknowledges that the premium ...