Big Fat Marketing Blog

Guest Blog: Tom Simons Reviews “Art & Copy”

|  by Beth Negus Viveiros

Note from Beth: A month or so ago, I blogged about the film "Art & Copy." I haven't seen it yet, so I can't actually write a review. But really, who cares what an ink stained member of the fourth estate like me thinks? What does a real ad man think? Tom ...

New PRC Chair Seeks Public Input

|  by Jim Tierney

Ruth Goldway, the new chairman of the Postal Regulatory Commission, wants your help. Goldway is asking the public to weigh in on a few crucial issues facing the U.S. Postal Service: the closure of postal branches/stations across the country; the ...

Financial Respite For USPS?

|  by Jim Tierney

While postal officials await Senate action, the House of Representatives passed the Conference Agreement on the FY 2010 Legislative Branch Appropriations Act (HR 2918), which includes a provision requiring the Postal Service to make a $1.4 billion ...

Time For Art at J. Crew

|  by Jim Tierney

Apparel merchant J. Crew has gone to the arts with its October catalog! Take a look at what today's New York Times has to ...

A Better DMA (and who is Gerry Pike?)

I'm not a journalist and I don't play one on TV. I probably should wait for someone like Ken Magill or Richard Levey to post about this and then make my comments. But, I am not a patient person and really, this is happening NOW -- as in right this ...

Unattended Bags in New York? Not a Good Idea Folks

New York is not the place to leave unattended bags around. When I first heard that the Burlington Coat Factory was staging a guerrilla campaign and planning to leave 500 bags around New York City within a week of Sept. 11, I wondered what they were ...

Is Social Media Worth the Hype?

|  by Tim Parry

The video below was played yesterday at Shop.org's annual summit, between keynotes delivered by Terry Lundgren of Macy's and Sucharita Mulpuru of Forrester Research. It's a video I've seen before - matter of fact a Facebook friend posted it to her ...

How Are We Measuring Social Media?

|  by Tim Parry

Macy's president/CEO Terry Lundgren said today that there are more than 75,000 fans of his company's Facebook page. But is that a fair number to use to judge its success? It's a huge number for a two-month-old group. But how many of the group's ...