Just in time for the World Series comes this tale of a guerrilla baseball promotion gone wrong. This past August, The Fort Myers Miracle, a class A minor league affiliate of the Minnesota Twins in Florida, tried to capitalize on the reigning god of ...
Tom Hansen, the Managing Director at Rivet, Chicago will be sharing his thoughts with us using a cartoon version of ...
The U.S. Consumer Product Safety Commission and Warren, PA-based apparel and home decor merchant Blair Corp. have issued another voluntary recall of women's full length chenille robes after more reports of deaths due to these robes allegedly catching ...
At DMA09 earlier this week, Greg Holzwarth, senior vice president/managing director of customer information at Sun Trust Bank discussed how his company is building automated marketing campaigns around behavior-based triggers. It's obviously a sound ...
The scene in San Diego at DMA09 was more like a long forgotten western town -- you know the one which lost the stage coach, riverboat, train station and still has one saloon still present and a lot less hustle and bustle than any show I have visited ...
So did you hear that there's going to be a Free Shipping Day on Dec. 17, and all merchants are invited to participate? I heard about it, because I read it in The Briefing Room. OK, that was kind of a cheesy plug for the new service of Multichannel ...
Last winter, I blogged about my lifelong obsession with finding Dolly Madison snack cakes. As a child, I loved the Peanuts cartoon specials, which were always sponsored by Dolly Madison. Naturally, I assumed that these must be the best ever ...
The feeling is everywhere. I
So much for the new austerity. Luxury retailer Neiman Marcus has already sold out of its special edition 2010 Jaguar just unveiled in its Christmas Book fantasy gifts catalog. It took only about four hours from when the order phone lines opened on ...
Monday morning, I arrived at the San Diego Convention Center and walked towards Hall F for the keynote session. There was a huge crowd milling about. Why weren't people going inside? Surely the hall wasn't filled to capacity already? I mean, why would ...
