Online auction company Bid.Com International Inc., Toronto, has reached a technology services and licensing agreement with ValueVision Interactive Inc., a wholly owned subsidiary of ValueVision International.
Under the agreement, Bid.Com will provide e-commerce solutions for VVI’s “Dutch Auction” component of VVI’s recently announced Snap TV brand. As part of the deal, Bid.Com will receive undisclosed fees and percentages of future revenues. (Snap TV comprises several interactive initiatives of NBC Internet and ValueVision International.)
Bid.Com will also be a partner in several future projects involving television and Internet convergence. The two companies will also jointly develop consumer applications for personalized marketing software using collaborative filtering techniques.
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