School Kids have long found ways to use Bic pens other than for their intended purpose of putting ink on paper—from spitball launchers to drinking straws.
But now, Bic is giving kids a pretty good reason to use the pens as writing instruments. The first 50 people who discover gold ink flowing from one of its pens will win a 14-karat-gold bullion bar worth $1,000, a prize that ties to the company’s 50 years in business.
Network
