Best Practices

Andrew Clarke, a 15-year Mars veteran, assumes the newly created role of chief marketing and customer officer, which combines media, consumer marketing, customer and sales.

Marketers have plenty to learn from politicians. The campaigns carefully craft and calibrate their messaging to appeal to very specific groups of voters.

Coca-Cola has a new packaging strategy. Its debuting a “One Brand” look for its regular Coke, Diet Coke, Coke Zero and Coke Life.

Here are some helpful lessons that brands can learn from politicians.

How can you make sure your marketing strategy is paying off and driving new business?

Here are five key ways influencer marketing has reshaped the marketplace and transformed retail sales.

Here are three things to keep in mind when marketing to college students, including Gen Z, over the next several years.

Effectively using both known and anonymous data gives marketers an edge to guide customer desires and build loyalty. Learn more in a free webinar March 9.

UFC global chief brand officer Garry Cook shares interesting marketing insights into an organization that holds 40 fights each year.

New research from VCU Brandcenter and the VCU School of Business confirms that a education-based marketing strategy works.