[Catalog Age] Look out, Staples. Beware, CDW. Minneapolis-based Best Buy, the $25.4 billion consumer electronics retailer, is going after the business market.
As part of a multichannel push into the b-to-b marketplace, Best Buy earlier this month mailed 400,000 copies of a 52-page catalog titled Best Buy for Business. Targeting home offices and businesses with fewer than 10 employees, the catalog sells computer hardware, software, and peripherals. In October the company plans to mail a second catalog for larger businesses. The catalog will sell computers, cables, and accessories as well as a smattering of consumer electronics. To help in its efforts in bagging big businesses, Best Buy is setting up a call center for inbound and outbound calls.
According to Omer Artun, director of business-to-business marketing for Best Buy, the company
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