Major League Baseball and the TEAM Coalition are joining forces to educate fans about the importance of responsible drinking, always buckling up and designating a sober driver.
TEAM Coalition has coordinated a league-wide promotion in support of existing designated driver programs. TEAM and its partners are rewarding fans for responsible behavior by sponsoring the Responsibility Has Its Rewards contest, dangling trips to the World Series and the All-Star Game for fans who act responsibly.
Each fan who pledges to be a designated driver at any Major League Baseball game can register for a drawing to be selected as that club’s designated driver for the season. The selected designated drivers for the two teams who play in the 2004 World Series will each receive two tickets to their team’s first home Series game.
TEAM Coalition is an alliance of professional sports, entertainment facilities, concessionaires, the beer industry, broadcasters, governmental traffic safety experts and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities.
One designated driver for the season from a club that does not play in the World Series will be chosen at random to win a trip to the 2005 All-Star Game in Detroit (two game tickets, airfare and hotel accommodations).
The contest will begin in all MLB ballparks immediately. Supporting TV and radio public service announcements are being broadcast nationwide.
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