Barnesandnoble.com has launched MybnLink, a program designed to turn its customers into booksellers for their own profit or for that of a charity.
MybnLink is an affiliate program. E-mail users earn 5% of any sales barnesandnoble.com makes through links the user includes in his or her e-mail. The user can keep the money or donate to one of five participating charities: the American Red Cross, CARE, First Book, National Wildlife Federation, or the Special Olympics. Barnesandnoble itself will donate one percent of all sales generated in the program to First Book.
The program’s strategic partners are Mail.com Inc., for e-mail, and Be Free Inc., for affiliate marketing technology.
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