Bare Necessities, the online intimate apparel marketer, is launching its first print catalog May 14 with a mailing to 300,000 of its existing customers.
The 32-page catalog is currently slated to mail four times this year and may expand frequency depending on response, said Jim McNulty, spokesman for Haggin Marketing which designed the catalog.
The catalog is aimed at women ages 30 and over.
According to Dan Sackrowitz, vice president, marketing and business development, Bare Necessities is launching this catalog to help drive traffic to its Web site (www.BareNecessities.com) and further establish the brand in the marketplace.
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