Amplify Uses Marketing Automation to Boost Engagement
Marketing automation is helping Amplify Credit Union maximize online engagement with members and improve lead gen efforts.
B2B-MARKETING | TECHNOLOGY
The B2B/Martech January Top 10
Get caught up: Here’s the 10 most popular B2B and martech stories on ChiefMarketer.com for January 2018.
Q&A: Tina Wung on the Future of Martech & Media Investments
Chief Marketer chatted with RocketSpace's Tina Wung to get her take on how martech will influence the future of marketing, and what skill sets marketers need to succeed.
28 Ways Artificial Intelligence Will Affect You
Artificial intelligence technologies of all forms are gaining momentum. You can’t afford to ignore the opportunities.
How Google, Amazon and Facebook Have Changed B2B Marketing
Google, Amazon and Facebook have changed buyer expectations across the globe—not just in the B2C world, but in the B2B world as well.
The Digital Crossover Between Marketing and Technology
Content marketing is a key discipline in today’s digital marketing. To master all of these challenges, marketing needs to reorganize itself. It needs technology, organization, oversight and control systems.
Platform Integration Improves UL’s Marketing Focus
Integrating numerous legacy platforms helped UL boost marketing performance and raise the profile of the department as a revenue generator.
October’s B2B & Martech Top 10
All treats, no tricks: Here's Chief Marketer's 10 most popular B2B and martech articles for October.
Content Creation Tops List of Needed Marketing Skills
Content creation and amplification factor high in the top 20 job skills marketers are looking for, according to Upwork.
Engaging Professionals is Challenging for B2B Healthcare Marketers
Analytics and augmented reality are two ways healthcare marketers are reaching medical professionals, says Digitas Health's Matt McNally.
