B2B-MARKETING | RETENTION

After April showers, the month of May brought flowers and great marketing insights. Here’s our 10 most popular B2B and martech articles for May 2018.

Do your sales and marketing teams work well together? Here's five tips for getting everyone on the same page to lift marketing ROI and conversion rates.

If your company has waited until the last minute and is still in the early stages of implementing a GDPR program, focus on establishing a ‘risk ready’ posture. Here's the steps to take.

Here are four tips for a successful transition, from the moment you scan a live lead at a trade show to that lead’s conversion into a sales opportunity

Here are three things to consider when calibrating your brand’s moral compass before embarking on an online media campaign.

Miss any of our most popular B2B and martech stories in April? Here’s a recap.

As many businesses are learning, AI can improve the customer experience through consideration of the customer’s total lifecycle.

How can webinars be used to generate new leads? What types of webinar formats work best, and how do you measure the results?

CMOs understand that exceptional and consistent customer experiences can lead to revenue growth. But what does a great customer experience entail?

Coalfire CMO Patrick Kehoe talks with Chief Marketer about the hurdles and opportunities for selling cyber security services in today's environment.