SAP Uses ‘Blank Canvas’ Digital Series to Engage Socially-Conscious Audiences
SAP’s digital video series showcases companies’ efforts--beyond its own--regarding environmental sustainability and social issues.
B2B-MARKETING | ENGAGEMENT
LG’s B2B Arm Launches Virtual 3D Showroom for Hybrid Events
LG’s virtual alternative to the trade show floor is a new customizable 3D showroom that it intends to scale in the coming year.
CMO Council Report: 65 Percent of Marketers to Increase Spend in 2021
Nearly two thirds of global marketers surveyed by the CMO Council in December and January said they plan to boost marketing spending in 2021.
How Manufacturing Brand Hussmann Took Its B2B Business on the Road
How one B2B brand engaged its target audience with a 12-week roadshow during the pandemic.
Chief Marketer Announces the 2021 CM200
An exclusive list of the top 200 brand engagement and experience agencies serving the U.S.
How Walmart Engaged Associates During Its Virtual Holiday Meeting
Walmart brought attendees together for a virtual holiday meeting in which attendees curated their own experiences.
How Cloud Computing Brand Nutanix Created Virtual Engagement
With industry shows and events still on hold for the most part, B2B brands like Nutanix have turned to virtual experiences to engage with prospects.
Marketers on Fire in 2020
Profiles of outstanding marketers whose leadership and campaigns are moving the needle for their brands.
COVID-Era Tools and Tactics for Marketers to Consider for Hybrid Events
New tech tools and tactics—from touchless robotic solutions to proximity alerts—that marketers might consider investing in during the COVID era.
Four Strategies to Consider When Reallocating Budgets for Virtual Workplaces
Four new strategies to consider when reallocating budgets during COVID times.
Brands on Fire: United Soccer League CMO on Community-First Storytelling
The Marketing Value of Hiring Creators Full-Time: 3 Considerations
Email Campaigns: Trends and Solutions in Automated Healthcare Marketing
