B2B-MARKETING | ENGAGEMENT

Social media plays a substantial role in content distribution, but using social stats as your primary content marketing metrics can be misleading.

Admit it, marketers: Winter is coming—and you need to prepare. But what exactly are you supposed to do?

CMO.com spoke with Mark Elkins, vp, digital sales and marketing at Coca-Cola Enterprises about how the company uses digital marketing.

A more consistent brand experience, improved analytics and better content management are just of the benefits McGraw-Hill Education has seen from a revamped online presence across all divisions.

“Be More” is the theme of the Business Marketing Association’s annual conference BMA15 this May in Chicago, because that slogan is an imperative for B2B marketers who want to survive.

In the “Age of the Customer,” the key question for branding has become: Does your brand have the attributes—the soul—to attract the right audience?

Transforming a target consumer into a brand advocate is a top goal for brands. Driving social behaviors can take consumers from awareness to advocates.

How quick a salesperson follows up on a lead can make all the difference.

Facebook's "Call-to-Action" button comes in handy to direct fans to games, shopping and web sites. And, it's free!

Content curation is essential for marketers looking to feed their lead gen system and connect with customers and new prospects.