Why You Should Be at B2B LeadsCon
In B2B marketing, it all starts with leads—you need to acquire them, nurture them and then guide them to convert. Figuring out the best plan to make that happen is essential
In B2B marketing, it all starts with leads—you need to acquire them, nurture them and then guide them to convert. Figuring out the best plan to make that happen is essential
A brand case study is an important tool to show off your hard work. This inforgraphic showing do's and don'ts will help you get it right.
Travelers uses three distinct types of marketing content to engage business insurance prospects.
Here’s some key soundbites from some of the featured speakers from BMA15 on content marketing, live events, sports sponsorships and more.
Gates Corp. moved from a product-focused to a customer-focused marketing strategy by getting buy-in from the sales force and channel partners.
We ask several top marketers….what matters most in professional (and personal) ROI?
A mere six percent of B2B marketers are truly masters of their digital domain, according to a new report.
In today’s challenging economic climate, truck owners are interested in the total cost of truck ownership, not just singular elements like mileage.
Vertical social networks that target a specific professional niche can be a great way for buyers and sellers to connect and start a conversation.
Social media plays a substantial role in content distribution, but using social stats as your primary content marketing metrics can be misleading.