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Why B2B Brands Need Customer Advocates
Customer advocates can help B2B marketers take advantage of the passion of their most loyal fans, and deliver business value.
Customer advocates can help B2B marketers take advantage of the passion of their most loyal fans, and deliver business value.
More than three-quarters of B2B marketers in North America plan to create more content in 2016 than they did last year.
Account based marketing starts with the right information on accounts. Here's what you need to chart the anatomy of your best prospects.
A new study has reinforced the importance of authenticity when it comes to communicating not only with consumers, but what your brand stands for as well.
Customers today—both B2B and B2C—have come to expect more tailored, one to one interaction and that challenges traditional account based marketing practices.
A pair of new mobile apps is helping Hartford Funds market to both internal reps and financial advisors who recommend products to their customers.
Many B2B firms struggle with today’s content-heavy sales process. Only 27% of the leads marketers send to sales teams are qualified; 79% don't convert.
Chief Marketer recently talked with Cyndi Greenglass to get her thoughts on challenges facing marketers when it comes to engaging leads and B2B conversion.
Are you a B2B marketing expert who wants to share their marketing expertise and knowledge? Join us at B2B LeadsCon.
For B2B marketers, video is becoming more than just a way to engage prospects in social channels. It has become a—if not the—preferred medium for content-hungry buyers.