B2B-MARKETING | ENGAGEMENT

If we look at the most recent research in psychology, the paradox of choice isn’t an absolute. Research has actually shown that the context of an assortment plays a larger role than the total number of options

With every marketer having a hand in social media marketing, there’s no better time to take a harder look at how to set specific, actionable goals—and the best ways to measure the impact of those goals.

Here are some tips for working well with freelancers to get marketing content that will engage your readers.

By combining first-, second- and third party customer data, marketers can be more relevant and give their audiences a well-deserved break from the clutter.

Five marketers share productivity hacks to manage, not only their stress, but the pressure their employees are under as well.

Is your company ready for the new year? The Borenstein Group shares the Top 10 digital marketing trends you need to know now to be ready for a happy 2017.

Chief Marketer talked with several expert marketers, to get their take on what brands and trends will be hot in 2017, and which were the highlights of 2016.

Content marketing is key to B2B online success, but many marketers still don’t fully understand how these efforts contribute to the bottom line.

What separates the webinar winners from losers? Companies who see significant return on their investment typically do these nine things.

Some 72% of B2B buyers watch videos throughout their entire path to purchase making B2B video marketing a key strategy to move customers to make a purchase.