B2B-MARKETING | ENGAGEMENT

Tax and auditing firm Grant Thornton has launched its first ad campaign in eight years to increase awareness with prospects in the financial marketplace.

Aramark took home the gold this week at Chief Marketer’s annual PRO Awards ceremony in New York.

Communications expert Rob Biesenbach teaches us how best to connect with consumers through storytelling in marketing.

Discover how to craft a message positioning your brand as a category leader in “Finding Your Narrative in a Crowded Content World,” a free webinar on Wednesday, June 14 at 2 pm EST.

The C-level exec’s #1 priority is to develop sales and marketing strategies to drive results and create competitive advantage. But many struggle to operationalize a customer-centric strategy.

Want to tell better B2B stories? Put your customer at the center of the tale.

Targeted personas helped Capital One connect with developers to promote a new online financial technology portal.

If you’re a marketer who supports a technology sales organization, it means you’d better have a c-suite relevant toolkit at the ready. Here's what that entails.

Usage has accelerated for three consecutive quarters, and with no explicit direct competitor in sight, Twitter will be around for the foreseeable future. But, it’s still not right for every brand.

B2B brands that think their customers only make decisions based on logic rather than emotion are forgetting an important fact: Their customers are human too.