B2B-MARKETING | ENGAGEMENT

B2B brands that are confusing, misaligned or antiquated don’t get prospects’ attention. Here's why you need to watch your brand closely.

Influencing B2B decision makers in fields like bio tech, healthcare or high tech is tricky, because it takes much more than a logical argument to sway them.

Brands, agencies and their campaigns were honored at the 'Marketing To Women In The #MeToo Era' event and PRO Awards Luncheon. Check out all of the winning campaigns!

A major rebranding helped Equipment Depot create a human connecting in an B2B industry not known for being warm and fuzzy.

Success with inbound marketing campaigns doesn’t come automatically. It depends heavily on these 10 critical components.

Chief Marketer talked with Harte Hank's Michele Fitzpatrick and Mighty & True's Kevin Kerner to get ideas on incorporating B2B direct mail into a multichannel strategy.

Here's a how-to on achieving success through highly targeted segmentation —down to the micro level—that generates a personalized digital experience.

Upselling customers within the first three months of their contract can help companies stem churn and increase retention by 30 percent.

How can you gain subscribers, nurture contacts into becoming listeners (and vice-versa), and collect data on how your podcast is influencing ROI? Here are the tactics to consider to get your show noticed.

A variety of marketing approaches and tactics is helping Comcast Business connect with a wide range of B2B target customers.