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10 Trends for Managing Brand Reputation
Brand reputation often hinges on whether a company actually delivers on what it promises consumers.
Brand reputation often hinges on whether a company actually delivers on what it promises consumers.
Here are four tips to help prove the value of PR in marketing to your company's c-suite.
B2B manufacturing firms are falling short when it comes to digital experience, according to a new report from Gartner.
Affiliate marketing, in particular, is poised to reap the benefits as marketers increasingly adopt more AI optimization techniques.
Consider these steps to find your center of gravity to keep the audience —and the presenter—focused and engaged with your presentation.
Citrix CMO Tim Minahan shares how the brand is leveraging a partnership with Aston Martin Red Bull Racing to create engagement with B2B decision makers.
New research shows that airports present a key opportunity for B2B brands to connect with business decision makers on the go.
Domino's, T-Mobile and Jet.com are among a small handful of companies that have implemented a marketing strategy offering stock to their customers.
Brand activation marketers have always busted boundaries. Show us what you've got—and take home a 2019 PRO Award.
Corporate credit card Brex is targeting start-ups with a campaign in NYC poking fun at the corporate card funded Fyre Festival fiasco.