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B2G: Why Marketers Shouldn’t Forget About Government Workers
Who are government workers, what topics engage their interest in social media platforms like LinkedIn and how can B2G marketers zero in on them?
Who are government workers, what topics engage their interest in social media platforms like LinkedIn and how can B2G marketers zero in on them?
Video can help B2B brands stand out in social media and improve ABM effectiveness. Here's five ways to improve your video engagement.
Thomson Reuters is using direct mail to creatively engage tax professionals and start conversations.
Need ideas to crank up the heat on your B2B marketing programs? Check out these hot tips from the faculty of Connect to Convert, Sept. 25 to 27 in Boston.
Direct mail can be an expensive channel, but when done right it drives significant engagement at multiple points in the marketing funnel.
A Forrester report found companies with superior customer experience outperform laggards. But companies often think their CX is better than customers do.
Global Brand Management VP Mara Downing shares the marketing secrets behind the PGA Tour's John Deere Classic.
Miss any news while you were watching the waves roll in? Take a moment and catch up with our 10 most popular B2B stories in July.
Taking their union to the next level, The Knot and WeddingWire have created WeddingPro.com, a new B2B marketplace for wedding professionals.
Five tips to boost customer retention.