Six Tips for Using ABM to Complement Your Demand Gen Strategy
Eighty-five percent of marketers report a higher ROI with ABM over other marketing initiatives. When driven by strong data, the rewards can be huge.
Eighty-five percent of marketers report a higher ROI with ABM over other marketing initiatives. When driven by strong data, the rewards can be huge.
The 2019 PRO Awards winners were announced at a Bloody-Mary brunch held in New York City. Read all the case studies.
How does a brand reap the benefits of AI and marketing automation, and become more “human” at the same time? The answer lies in organizational empathy.
In the age of #MeToo, not all marketing has aged well. Case in point, a recently unearthed corporate video of Doctor Who’s Jon Pertwee from 1981.
B2B buyers want the same conveniences as B2C shoppers, and over half of B2B online shoppers use loyalty programs, according to a new report.
More than one in three Instagrammers say interest in a product increases after seeing it via Stories. Optimizing for conversion events is crucial.
Want to improve your email marketing program? Get input from your entire organization.
Ninety-four percent of teachers buy schools supplies, making this a demographic marketers both big and small should consider targeting on social media.
Why do "Mean People Suck"? Michael Brenner gives us the scoop about his new book.
Direct mail ROI goes up by nearly 63 percent when the tactic is used as part of an integrated marketing campaign, according to new research.