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Tips to Win and Retain Customers in a Digital World
Businesses need to keep pace with changing consumer behavior to win and retain customers as the adoption of digital, social, and mobile technologies rise.
Businesses need to keep pace with changing consumer behavior to win and retain customers as the adoption of digital, social, and mobile technologies rise.
B2B companies are struggling to tap into the full potential of social media platforms, one answer is to employ the hub-and-spoke model.
When many companies think about their online content strategy, they revert to talking about themselves—and that’s no way to carry on a good conversation.
Modern-day B2B marketing is more inbound than before, and it depends more on content and less on marketing collateral.
To learn how a content marketing campaign can generate more (and better) B2B leads, Chief Marketer recently talked with Dyn's Jane Buck.
The challenge for companies running multichannel marketing campaigns lies in the ever-present gap between marketing and sales.
B2C and B2B lead nurturing processes have their differences, but bottom line its all about buyers trying to make informed decisions.
Running a successful content marketing campaign requires a proper understanding of the lead gen funnel.
As the Internet changes the way prospects access products and services, businesses must focus on new ways to reach their target. Video marketing is one way.
Getting input from sales, building the right model and properly scoring a prospect’s engagement are essential to creating a winning B2B lead gen strategy.