B2B-MARKETING | DATA-ANALYTICS

Here’s four resolutions marketers should consider to achieve their 2016 goals.

What do the most-read stories of 2015 on ChiefMarketer.com tell us about our readers?

Join us for a free webinar to discover a six step plan for boosting your campaign performance in 2016.

The majority of ad spending still focuses on new customers, even though new measurable and targeted tactics gives us more ways to engage with customers than ever before.

Is your marketing data in fighting shape to meet your pipeline numbers? If you’re like the typical B2B company, it’s probably not:

To CMOs, it’s become an aggravatingly familiar refrain: “You have to build a data-driven marketing culture.”

Just as Captain Kirk and Spock ventured to new worlds and made tough decisions to steer the Enterprise to safe ground, sales executives also have to make the right decisions to drive their organizations to hit their sales targets.

Account based marketing (ABM) requires great customer information, which means the best opportunities exist at your current customers.

Data, when used correctly, can provide invaluable insights that can maximize investments—making it an important part in any marketing event strategy.

Huge volumes of marketing data enable companies to connect with customers in ways only imagined 20 years ago. Tech investments reflect this excitement—sometimes too much.