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August Top 10: Our Most Popular B2B and Martech Stories
It’s almost Labor Day—are you caught up on your summer reading? Here’s our top 10 most popular B2B and martech stories for August.
It’s almost Labor Day—are you caught up on your summer reading? Here’s our top 10 most popular B2B and martech stories for August.
Influencer marketing, OTT video ads, smart tech and traditional media are some of the channels fuelling the growth.
The customer experience is no longer just a check box—here's why.
Now that you're gotten your data privacy house in order for GDPR, are you ready for California's Consumer Privacy Act?
People like to eat on the move, and the pros who prepare that food are no less active. For Hobart Corp., that means mobile & social are essential for connecting with B2B customers.
Over 80 percent of brands say their success will soon be mostly or entirely dependent on customer experiences, but less than half have a strategy in place to explain why CX drives their ROI, according to a new report from Gartner.
Dropbox came under scrutiny last week for sharing data on how research teams use collaborative platforms for a Northwestern University study.
The study looks at how today’s customer-obsessed organizations must evolve their customer data and engagement strategies.
When you think KPIs, think key predictive indicators as well as key performance indicators. Here's why.
The power of customer engagement, experiences and authenticity were key themes at the recent ANA Masters of B2B conference in Chicago. Here’s a recap of some of the highlights. Stanley Black & Decker Gets the Feels Passion is key to Stanley Black & Decker’s marketing strategy, said CMO Mike Simpson. “People will forget what you…