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Tips to Win and Retain Customers in a Digital World
Businesses need to keep pace with changing consumer behavior to win and retain customers as the adoption of digital, social, and mobile technologies rise.
Businesses need to keep pace with changing consumer behavior to win and retain customers as the adoption of digital, social, and mobile technologies rise.
Modern-day B2B marketing is more inbound than before, and it depends more on content and less on marketing collateral.
To learn how a content marketing campaign can generate more (and better) B2B leads, Chief Marketer recently talked with Dyn's Jane Buck.
The challenge for companies running multichannel marketing campaigns lies in the ever-present gap between marketing and sales.
Getting input from sales, building the right model and properly scoring a prospect’s engagement are essential to creating a winning B2B lead gen strategy.
Content that engages and an active presence where your prospects and customers live in social media are essential for B2B digital marketing success.
Today’s B2B buyer no longer sees talking to a vendor as the first stop on their road to making a purchase.
What is the best strategy for your company, inbound or outbound marketing?
Chief Marketer recently talked with Mike Volpe, CMO of inbound marketing software at HubSpot, to get his take on trends in the inbound space.
For local insurance agents, a robust social presence can be a great policy when it comes to generating leads.